michael’s thoughts

collected

Keep the Change

I noticed that Bank of America has a new program/promotion called Keep the Change. Basically how it works is that when you make a debit card purchase they round it up to the nearest dollar on the back end, and take the “change” and deposit it into your saving’s account. So reluctant savers are able to put away some cash without really trying.

Seems like a cool concept. Obviously not for the savvy international financeer, but I think useful for normal folks who need a little helping hand jumpstarting their piggy bank. Plus it’s always fun to see new consumer banking products. Way to go BofA.

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  • Hm, I'm not familiar with that..I'll check it out. Thanks for the pointer!

    -m

    PS - I suspect they will keep their customers just fine. While I'm not familiar with the scandal you're refering to, it seems that most companies are pretty teflon with respect to malevolent online behavior. Unfortunate but true.
  • I wonder if this can make up for their loss of customers in the whole AOL Advertising fiasco. Check out technorati tag AntiJournalsAds if it interests you.
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